Style Guide

Logo Variations

Logo formats and variations available in multiple file types.

Logo Cubes

Cube Mint

Cube Mint

Cube Pacific

Cube Pacific

Full Logos

Logo Black

Logo Black

Logo White

Logo White

Logo Mint

Logo Mint

Logo Pacific

Logo Pacific

Logos with Background

Logo with Mint Background

Logo with Mint Background

Logo with Pacific Background

Logo with Pacific Background

Special Formats

LinkedIn Format

LinkedIn Format

Colors

Primary

Pacific
#062229
Mint
#F5FCF9

Atlantic

Atlantic 1
#6BD1E5
Atlantic
#1B879C
Atlantic 2
#C2ECF4

Secondary Colors

Driftwood
#A1887F
Driftwood 2
#D4B3A7
Sand
#B59A6A
Seafoam
#6CC79C
Verdant
#2E7D32
Rosewood 1
#B94D4D
Rosewood
#A23C3C
Rosewood 2
#ED6363

Open Graph Preview

This is how your site appears when shared on social media platforms like Twitter, LinkedIn, Facebook, and Slack.

Salt Open Graph Image
salt.com

Salt - Founder-Steward Model

Technology is too powerful to be guided only by profit. We're building the infrastructure for what's next, where purpose and profit reinforce one another.

Metadata Configuration

og:title
Salt - Founder-Steward Model
og:description
Technology is too powerful to be guided only by profit...
og:image
/salt-social-img.jpg (1200x630px)
og:type
website
twitter:card
summary_large_image

Pillars

Brand pillar iconography available in two color variations. Hover to download individual images. Each is a transparent PNG.

Pacific Version

Canela - Serif Typeface

This typeface is used for longer form content. It is the primary typeface for the Salt brand.

Tailwind Text Sizes

Current: serif
text-xs0.75rem (12px)

The quick brown fox jumps over the lazy dog

text-sm0.875rem (14px)

The quick brown fox jumps over the lazy dog

text-base1rem (16px)

The quick brown fox jumps over the lazy dog

text-lg1.125rem (18px)

The quick brown fox jumps over the lazy dog

text-xl1.25rem (20px)

The quick brown fox jumps over the lazy dog

text-2xl1.5rem (24px)

The quick brown fox jumps over the lazy dog

text-3xl1.875rem (30px)

The quick brown fox jumps over the lazy dog

text-4xl2.25rem (36px)

The quick brown fox jumps over the lazy dog

text-5xl3rem (48px)

The quick brown fox jumps over the lazy dog

text-6xl3.75rem (60px)

The quick brown fox jumps over the lazy dog

text-7xl4.5rem (72px)

The quick brown fox jumps over the lazy dog

text-8xl6rem (96px)

The quick brown fox jumps over the lazy dog

text-9xl8rem (128px)

The quick brown fox jumps over the lazy dog

Body Text Variants

Current: serif
text-lg (lead)1.125rem (18px)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

text-base (body)1rem (16px)

The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning).

text-sm (small)0.875rem (14px)

Fine print, legal text, and supplementary information often use smaller text sizes for hierarchy.

Inline Elements

This is a paragraph with a link, strong text, emphasized text, inline code,Ctrl,highlighted text, H2O and E=mc2.

Blockquote

Good typography is invisible; readers shouldn't notice the typeface but should be drawn into the content. Great typography makes ideas accessible and engaging.
— Typography Principles

Code Block

const fluidType = (min, vw, base, max) => {
  return `clamp(${min}px, ${vw}vw + ${base}px, ${max}px)`;
};

console.log(fluidType(16, 1.2, 12, 18));

Horizontal Rule


Lists

Unordered List

  • First level item
  • First level item with nested list
    • Second level item
    • Second level item
  • First level item

Ordered List

  1. First step
  2. Second step with nested list
    1. Sub-step A
    2. Sub-step B
  3. Third step

Two-Column Reading Test

Typography exists to honor content. Like dress, it is an art capable of many variations. Here the designer acts as an interpreter, adapting the form to serve the content's needs.

The typographer's task has always been to add a framework of typographic form to the literary material supplied. In the past, this was mostly a question of the size and spacing of the letters.

Today, typographers must also consider how text appears on screens of various sizes, ensuring readability across devices while maintaining the hierarchy and rhythm of the text.

Good typography creates a pleasant reading experience. It guides the eye through content with appropriate contrast, spacing, and rhythm. The goal is invisible design that serves the reader.

Fluid typography adapts to viewport size, ensuring optimal line length and comfortable reading at any screen width. This approach respects both the content and the reader's context.

The interplay between type size, line height, line length, and spacing creates the texture of text. These relationships must remain harmonious across all viewport sizes.

Link States

Favorit - Sans-serif Typeface

This is the typeface used for content on slide decks and callouts on the web experience.

Tailwind Text Sizes

Current: sans
text-xs0.75rem (12px)

The quick brown fox jumps over the lazy dog

text-sm0.875rem (14px)

The quick brown fox jumps over the lazy dog

text-base1rem (16px)

The quick brown fox jumps over the lazy dog

text-lg1.125rem (18px)

The quick brown fox jumps over the lazy dog

text-xl1.25rem (20px)

The quick brown fox jumps over the lazy dog

text-2xl1.5rem (24px)

The quick brown fox jumps over the lazy dog

text-3xl1.875rem (30px)

The quick brown fox jumps over the lazy dog

text-4xl2.25rem (36px)

The quick brown fox jumps over the lazy dog

text-5xl3rem (48px)

The quick brown fox jumps over the lazy dog

text-6xl3.75rem (60px)

The quick brown fox jumps over the lazy dog

text-7xl4.5rem (72px)

The quick brown fox jumps over the lazy dog

text-8xl6rem (96px)

The quick brown fox jumps over the lazy dog

text-9xl8rem (128px)

The quick brown fox jumps over the lazy dog

Body Text Variants

Current: sans
text-lg (lead)1.125rem (18px)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

text-base (body)1rem (16px)

The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning).

text-sm (small)0.875rem (14px)

Fine print, legal text, and supplementary information often use smaller text sizes for hierarchy.

Inline Elements

This is a paragraph with a link, strong text, emphasized text, inline code,Ctrl,highlighted text, H2O and E=mc2.

Blockquote

Good typography is invisible; readers shouldn't notice the typeface but should be drawn into the content. Great typography makes ideas accessible and engaging.
— Typography Principles

Code Block

const fluidType = (min, vw, base, max) => {
  return `clamp(${min}px, ${vw}vw + ${base}px, ${max}px)`;
};

console.log(fluidType(16, 1.2, 12, 18));

Horizontal Rule


Lists

Unordered List

  • First level item
  • First level item with nested list
    • Second level item
    • Second level item
  • First level item

Ordered List

  1. First step
  2. Second step with nested list
    1. Sub-step A
    2. Sub-step B
  3. Third step

Two-Column Reading Test

Typography exists to honor content. Like dress, it is an art capable of many variations. Here the designer acts as an interpreter, adapting the form to serve the content's needs.

The typographer's task has always been to add a framework of typographic form to the literary material supplied. In the past, this was mostly a question of the size and spacing of the letters.

Today, typographers must also consider how text appears on screens of various sizes, ensuring readability across devices while maintaining the hierarchy and rhythm of the text.

Good typography creates a pleasant reading experience. It guides the eye through content with appropriate contrast, spacing, and rhythm. The goal is invisible design that serves the reader.

Fluid typography adapts to viewport size, ensuring optimal line length and comfortable reading at any screen width. This approach respects both the content and the reader's context.

The interplay between type size, line height, line length, and spacing creates the texture of text. These relationships must remain harmonious across all viewport sizes.

Link States

Favorit Mono - Monospace Typeface

The mono typeface is to be used in special callouts on slides and the web site. To be used infrequently.

Tailwind Text Sizes

Current: mono
text-xs0.75rem (12px)

The quick brown fox jumps over the lazy dog

text-sm0.875rem (14px)

The quick brown fox jumps over the lazy dog

text-base1rem (16px)

The quick brown fox jumps over the lazy dog

text-lg1.125rem (18px)

The quick brown fox jumps over the lazy dog

text-xl1.25rem (20px)

The quick brown fox jumps over the lazy dog

text-2xl1.5rem (24px)

The quick brown fox jumps over the lazy dog

text-3xl1.875rem (30px)

The quick brown fox jumps over the lazy dog

text-4xl2.25rem (36px)

The quick brown fox jumps over the lazy dog

text-5xl3rem (48px)

The quick brown fox jumps over the lazy dog

text-6xl3.75rem (60px)

The quick brown fox jumps over the lazy dog

text-7xl4.5rem (72px)

The quick brown fox jumps over the lazy dog

text-8xl6rem (96px)

The quick brown fox jumps over the lazy dog

text-9xl8rem (128px)

The quick brown fox jumps over the lazy dog

Body Text Variants

Current: mono
text-lg (lead)1.125rem (18px)

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

text-base (body)1rem (16px)

The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning).

text-sm (small)0.875rem (14px)

Fine print, legal text, and supplementary information often use smaller text sizes for hierarchy.

Inline Elements

This is a paragraph with a link, strong text, emphasized text, inline code,Ctrl,highlighted text, H2O and E=mc2.

Blockquote

Good typography is invisible; readers shouldn't notice the typeface but should be drawn into the content. Great typography makes ideas accessible and engaging.
— Typography Principles

Code Block

const fluidType = (min, vw, base, max) => {
  return `clamp(${min}px, ${vw}vw + ${base}px, ${max}px)`;
};

console.log(fluidType(16, 1.2, 12, 18));

Horizontal Rule


Lists

Unordered List

  • First level item
  • First level item with nested list
    • Second level item
    • Second level item
  • First level item

Ordered List

  1. First step
  2. Second step with nested list
    1. Sub-step A
    2. Sub-step B
  3. Third step

Two-Column Reading Test

Typography exists to honor content. Like dress, it is an art capable of many variations. Here the designer acts as an interpreter, adapting the form to serve the content's needs.

The typographer's task has always been to add a framework of typographic form to the literary material supplied. In the past, this was mostly a question of the size and spacing of the letters.

Today, typographers must also consider how text appears on screens of various sizes, ensuring readability across devices while maintaining the hierarchy and rhythm of the text.

Good typography creates a pleasant reading experience. It guides the eye through content with appropriate contrast, spacing, and rhythm. The goal is invisible design that serves the reader.

Fluid typography adapts to viewport size, ensuring optimal line length and comfortable reading at any screen width. This approach respects both the content and the reader's context.

The interplay between type size, line height, line length, and spacing creates the texture of text. These relationships must remain harmonious across all viewport sizes.

Link States

Generated Brand Imagery

AI-generated abstract compositions using brand colors, created with Midjourney.

Abstract Streams

Airy abstract streams of light, flowing currents of Pacific navy (#142139), Mint (#F5FCF9), Oatmilk (#F9F2E9), bright Atlantic blues (#C2ECF4, #6BD1E5...

Ethereal and Airy

Ethereal airy abstract flowing currents of Pacific navy (#142139), Mint (#F5FCF9), Oatmilk (#F9F2E9), bright Atlantic blues (#C2ECF4, #6BD1E5, #1B879C...

Ethereal Paint

Ethereal airy abstract flowing currents of Pacific navy (#142139), Mint (#F5FCF9), Oatmilk (#F9F2E9), bright Atlantic blues (#C2ECF4, #6BD1E5, #1B879C...

Rosewood

Ethereal airy abstract flowing currents of Rosewood (#ED6363), Driftwood (#D4B3A7), Pacific navy (#142139), Mint (#F5FCF9), Oatmilk (#F9F2E9), bright ...

Sea and the Sky

White background with exceptionally ethereal airy abstract flowing currents of Rosewood (#ED6363), Driftwood (#D4B3A7), Mint (#F5FCF9), Oatmilk (#F9F2...

Painted Clouds

Bright white, tons of light feelings, with exceptionally ethereal airy abstract flowing of Rosewood (#ED6363), Driftwood (#D4B3A7), Mint (#F5FCF9), Oa...

Sun Rise

Ethereal abstract seascape at sunrise glowing horizon where sea and sky blend into soft light; flowing luminous gradients in Rosewood (#ED6363), Drift...

Beach Rise

Cinematic abstract seascape at sunrise soft radiant light breaking over the horizon, luminous gradients in Rosewood (#ED6363), Driftwood (#D4B3A7), Mi...